The project “European wine legend”-101015671 concerns the promotion of European quality wines (PDO Xinomavro, PDO/PGI Mavrud, PDO Samos and PGI Terasele Dunarii) in third countries South Korea, Vietnam and Singapore.Its specific objectives are to boosting the image of European PDO/PGI quality wines and increase the competitiveness, raise their profile highlighting the specific features of the production method, particularly in terms of traceability, authenticity and sustainability, to contribute positively to the awareness of Union's PDO & PGI Quality to the South Korea, Singapore and Vietnam and to increase the market share of European  wines  in three markets with high growth potential. These objectives will be achieved by the implementation of a comprehensive set of activities including PR activities, Website and social media, Communication Tools, Advertising, Events and POS promotion. The action joins together 3 proposing organizations from Greece (Vaeni Naoussa) and EOS SAMOS, Bulgaria (RVWC - Trakia) and Romania (PWA Ostrov).

The project was submitted on 03.06.2020 for finance, according to the provisions of the CALL FOR PROPOSALS FOR MULTI PROGRAMMES 2020 – PROMOTION OF AGRICULTURAL PRODUCTS.

Vaeni Agricultural Viticultural Winemaking Co-Operation Naoussa and Agriculture Cooperatives Union of Samos from Greece, Regional Vine and Wine Chamber–Trakia (RVWC) from Bulgaria and Professional Wine Association “Terasele Dunării” Ostrov from Romania are the beneficiaries of the Multinational project entitled “European Wine Legend” (101015671).